After Contacting Us, we discuss the best way to market your product with video. This is free of charge, we are happy to discuss ideas with you and come up with a plan. Once you decide to go ahead you will need to pay us a deposit before we begin filming.

We then arrange a filming time, the film crew will arrive, and together with your help we do the shoot.

After this we do the editing back at our offices – for a rough idea this takes approximately two days for every one day filming. It will take longer if we are using animation techniques and After Effects.

You then get to see your video and make any changes.  We do this by putting your video up on the internet on special page that is not for public consumption. “the viewing room”

Once all adjustments are made and you are happy with the final result the video is “finished” and after we have received payment from you, we will then give you your DVD’s, the .flv file for your web-site and upload it onto YouTube.

Promotional videos can also do stills, graphics, brochures, and help with your other marketing needs.

This video you will be making is about selling your product.

You need to think about the market you are selling to - the age of your customers, the target market, and where the video will be playing.

The age is important because younger people have a shorter attention span than the older generation – it is called the MTV era. Videos for younger people will need to be faster and more up-beat with more effects and graphics to capture attention. The older generation like a slower more explanatory approach.

The target market is important as a product can have many applications and there may be an area that is more important than others to advertise. You may want to make a short overview video of your product and several more short videos to be able to explain your products use to the different applications.  For example you may want one approach to market a product to schools, and another for the same product in a factory situation, or retirement villages. These can go in different pages in your website, but makes it instantly interesting to the customer rather than having to try to think about applying it to their circumstance or having to watch through video that is not interesting to them.

Remember, on the internet people are busy and are ready to click off if they are not getting what they want. You need to make each second interesting, make it easy to get your message across; This is why you are using video. You can explain your product quickly and efficiently and in a captivating way. 

In all cases we need to think about where this video will be played. If mainly for the web, we need to remember that not all computers have sound – are your customers likely to be viewing from work and offices or in the evenings at home? A lot of office computers do not have sound. This is why we put words on a lot of our videos rather than voice-overs. The music makes a great vibe and creates an atmosphere but is not essential to be able to view the video. This is also good if your dvd is to be viewed in public places where the sound may not be heard. Voice over’s are great for personal promotional, and captured audiences where they will be listening with concentration and able to hear.

The last thing is the visual impression. We can captivate an audience with fantastic scenery, human interest, humour, interesting film shots, short interesting sentences or voice-overs, and by adding effects to the video.  This is our area of expertise, you can have as much or little input with this as you want.

These are all the things that we are going to think about when we talk about your video and decide on the approach. 

• Web video advertising on the internet has increased 74% in the last year.
• Over 68% of kiwis actively watch video online
• The average online viewer watched 273 minutes of video per month.
• The duration of the average online video was 3.1 minutes.
• U.S. Internet users viewed 11.5 billion online videos during the month of March 2008, now in June 2009 1.5 billion videos are viewed per day.
• Worldwide video streams are now approaching 80 billion per month!
• That pretty much means everyone on the internet, on average, is watching one web video per day.
• 25% of websites in the U.S. are now using web video marketing.
• 97% of people first looking for products and services on the internet
• Web Video is 40% MORE likely to create attention than an advertisement with JUST words.

• Statistics show that web video advertising has proven HUGELY successful over just stills and text.

Web video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

• Achieve top rankings in the search engines

Google recently introduced Universal Search. This means web videos now appear in the search results pages. 

• Access at any time

You can view web videos with all kinds of devices these days e.g. iPods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

• Short, straightforward and get to the point.

A web video grabs the attention of customers with simple, well-crafted messages and great imagery.  A good video is only 1-3 min long, covering everything the viewer wants, and needs, to know about what is on offer. It is the easy way for your customers to gain comperhensive information about your product.


Types of Web Video

Web video marketing is Beneficial for advertising:

Real Estate:       

• 87% of real estate sales are found through the internet
• Only 1/3 of 1% is now sold through print!!
• listings with virtual tours receive 52%+ more views than listings that do not

Business:

• Recent statistics are showing there are lifts of up to 40% of incremental buying from online web video advertising
• A web video demonstrates how a product works, much more easily and efficiently than photos. Just like being there.  It allows you to get your sales pitch perfect, in the shortest time possible, and it sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.

Accommodation:

• People like to see exactly where they are going to stay, and what your area has to offer once they are there – web video can show them this in a short, easy and effective way.
• The frustration of clicking through endless photos and reading blurb quickly loses a buyer's interest - a video encapsulates your accommodation in a single click!
• Success stories show 100%, 200% and, in some cases, a 300% increase in enquiries - directly as a result of putting a stunning and informational web video about their accommodation in place on their website.

Your website is your window to the world. Web video can describe your product and capture the attention of viewers efficiently and effectively, leaving a lasting impression.
At a time of recession, investing in the latest marketing of a web video can give your product or service the marketing edge.